Privacy & Cookies

What data do we store and how do we use this data?

Menglū Paris AB collects user data from customers to provide a seamless and secure service to customers. We collect data for the following reasons:

  1. To be able to complete a purchase
  2. About contacting our customer service
  3. About our loyalty programs & newsletters
  4. About web analytics for a user-friendly experience

This information may include your name, shipping and billing addresses, email address, contact numbers and certain purchase information. Please see Appendix 1 for detailed information about the information collected.

In addition to collecting data, we automatically receive your IP address when you visit our website to send information that helps us identify your browser and operating system. This has no connection to any personal information.

How do we get your consent to use and store your personal data?

The information collected when placing an order is based on legal requirements.

With your consent (if necessary), we use your personal data to send you information about goods or services (marketing notifications or campaigns or promotions).

This may be via email, advertisements, SMS, telephone calls or postal messages, to the extent permitted by applicable law.

Your right to withdraw your consent?

You have the right to withdraw your consent to Menglü Paris' processing of your personal data at any time, except in the following situations:

  1. You have been in contact with customer service for a long time to resolve a problem
  2. You have placed an order that has not yet been processed and shipped
  3. For all purchases you make, we will store your personal information associated with your transaction for accounting purposes.


To protect your personal information, we take reasonable precautions and follow industry practices to ensure that your information is not inappropriately lost, misused, accessed, disclosed or destroyed.

Personal data will not be passed on to third parties, with the exception of:

authorities for reasons prescribed by law. We are required to disclose your personal information to third parties if applicable law requires this. This includes, for example, sending information to authorities for the sole purpose of prosecuting criminal activity and/or protecting public safety.

Authorized partners who require certain information to complete your purchase. We share data with the following partners:

  • Logistics partner for shipping
  • Payment partner for payments
  • IT partners that operate our services, such as hosting partners and customer service software.


We use cookies when you visit our site. There are four types of cookies – how and why we use them is listed below:

  1. Site functionality cookies – these cookies enable you to visit our site and use our features, such as “Add to Cart”.
  2. Site analytics cookies – these cookies allow us to record and analyze how our customers use our site in order to improve both its functionality and your shopping experience.
  3. Customer preference cookies – when you visit or purchase something through the Axel Arigato website, these cookies store your preferences (such as your language or location) so that we can ensure your shopping experience is as smooth as possible and more personal.
  4. Targeting or advertising cookies – we use AdRoll and Criteo online and on social media to be able to show relevant advertisements to give you the best possible experience. These cookies also limit the number of times an ad is shown to you and help us determine the effectiveness of our marketing campaigns.

By using our site, you agree that we may store these types of cookies on your device and access them when you visit the site in the future. If you want to delete cookies that are already stored on your computer, the "Help" section of your browser should provide you with instructions on how to find the file or directory that stores those cookies.

*Please note that deleting or disabling future cookies may impact your user experience and you may not be able to use certain features on our site as well as our comprehensive Axel Arigato user experience that we are proud to offer our customers .

Changes to our Privacy Policy

Any future changes to our Privacy Policy will be posted on this page and/or in our Terms and Conditions. Major changes to this Privacy Policy may be announced by email.


Below you will find a description of the reasons that enable us to store customer data.

A. To complete a purchase

For the purpose of data collection

  • To deliver the product/service ordered
  • Payment processing (including analyzing which payment methods should be offered and conducting credit checks)
  • To retrieve the customer address from external sources (Klarna, Collector, PayPal)
  • To process returns

Types of Personal Information

  • Surname
  • Contact details (address, email, telephone number)
  • Payment information (payment method, transaction time)
  • Order information, for example products ordered

Legal basis: contractual necessity Storage period: seven years

B. Processing customer support tickets

For the purpose of data collection

  • Communicate with the customer and respond to incoming inquiries via email and social media
  • Determination of customer identity
  • Handling complaints, returns and support requests

Types of Personal Information

  • The email address used for the contact
  • The correspondence between the customer and customer service
  • IP address, GeoIP, shopping cart and browser information that is helpful in troubleshooting technical problems on the website (*will only be saved if contact is made via our online contact form)

Legal basis: legitimate interest Storage period: seven years after the last contact

C. Loyalty programs & newsletters

For the purpose of data collection, notifying customers regarding news, discounts, event invitations, gifts or other marketing activities.

Types of Personal Information

  • E-mail address
  • E-mail address
  • Name, address, telephone number
  • Ordering Information

Legal basis: legitimate interest Storage period: five years after inactivity

D. Web analytics

For the purpose of data collection

To provide customers with a user-friendly experience.

  • IP address
  • Geographic location
  • Web browser
  • Geographic location
  • Time zone
  • Web browser

Legal basis: legitimate interest

Storage period: five years after inactivity

Protection Regulation (GDPR) (EU) 2016/679. Detailed information about the GDPR can be found on the official website here.